Internet Privacy Statement
Silver Cloud Inns and Hotels (“SCI) has a strong commitment to providing excellent service to all of our customers and visitors of this web site, including respecting your concerns about privacy. We understand that you may have questions about how this website collects and uses information. We have prepared this statement to inform you of the privacy principles that govern silvercloud.com and other SCI sites included within silvercloud.com, which are listed in this privacy statement (“Statement”).
This Statement contains numerous general and technical details about the steps we take to respect your privacy concerns. We have organized this statement by major processes and areas so that you can quickly link to the information of most interest to you.
The bottom line is that meeting your needs and expectations form the foundation of everything we do – including protecting your privacy.
If after reviewing this Statement you have any questions or privacy concerns please send an e-mail to info [at] silvercloud [dot] com or send a letter to:
Silver Cloud Inns and Hotels
103 118th Avenue SE, Suite 300
Bellevue, WA 98005
This website does not collect personally identifiable information from your computer when you browse this website and request pages from our servers. This means that, unless you voluntarily and knowingly provide us with personally identifiable information, we will not know your name, your e-mail address, or any other personally identifiable information. When you request a page from our web site, our servers log the information provided in the HTTP request header including the IP number, the time of the request, the URL of your request and other information that is provided in the HTTP header. We collect the HTTP request header information in order to make our website function correctly and provide you the functionality that you see on this website, as our servers use this information to deliver to you the pages on this website. We also use this information to better understand how visitors use our website and how we can better tune our website, its contents and functionality to meet your needs.
Information We Collect
When we need to collect personally identifiable information from you to provide you with a particular service we will ask you to voluntarily supply us with the information we need. For example, if you would like to make a reservation at one of our hotels, we will ask you for information such as name, address, telephone number, e-mail address, credit card number, Silver Rewards number (if applicable) and room preference to process your reservation. We will use your e-mail address to send a confirmation and, if necessary, might use the other information to contact you for help to process the reservation. We will also use your e-mail address to notify you about special offers and promotions as described in the E-Mail section of this Statement, but you can opt out of e-mails at any time. The same types of information would be requested to complete a gift certificate purchase, enroll in the Silver Rewards program or to redeem Silver Rewards points.
The personally identifiable information you provide to us for making a reservation, is made available to the applicable hotel for the purpose of meeting your reservation request. If you cancel your reservation, the information is stored for recordkeeping purposes only and is not accessed again. SCI may use the services of a third party mail house for the sole purpose of mailing materials.
Creating a Silver Rewards Account
At your choice, you may create a Silver Rewards account containing information such as your preferred locations, interests, etc. Creating a Silver Rewards account makes it more convenient for you to make reservations by eliminating the need to repeatedly enter personal preference information. It will allow us to inform you about special offers and promotions that may be of interest to you. In addition, if you choose, you can include credit card information in your account. Your credit card information will be used for subsequent reservations to increase reservation speed and eliminate the need for you to repeatedly enter your credit card information. The security of this information is addressed in security section below.
Silver Rewards Communications and Use of Member Information
Communications of relevant information is important to administering the Silver Rewards program and providing you the opportunity to maximize the benefits of membership. We will only disclose member information to person(s) authorized by you, SCI employees, and mail houses that process mail for such entities, for the following purposes: 1) in order to best service your account and preferences by keeping you informed of your account status and activities through printed or electronic statements, 2) to assess your entitlement to benefits, 3) to collect and process charges incurred by you in SCI facilities, and 4) to offer you additional products and services.
Securing the Transmission and Storage of Information
We treat the information you provide to us as confidential information; it is, accordingly, subject to our company’s security procedures and corporate policies regarding protection and use of confidential information. When we ask you for credit card data it is transferred over a Secured Sockets Layer (SSL) line provided you are using a SSL enabled browser such as Microsoft Internet Explorer or Netscape Navigator. We also use SSL on other select pages where you would enter personally identifiable information. This ensures that your information is encrypted as it travels over the Internet. This secure mode is enabled before any such information is transmitted from your computer. You will know you are in secure mode when the padlock or key icon in the lower right-hand or left-hand corner of the computer screen appears in the locked position. In addition, when accessing a secure server, the first characters of the site address will change from “http” to “https.”
After information reaches SCI it is stored on a secure server that resides behind firewalls designed to block unauthorized access from outside of SCI. Because laws applicable to personal information vary by country, our hotels or other business operations may put in place additional measures that vary depending on the applicable legal requirements. Information collected on the sites covered by this Statement is processed and stored in the United States.
Our website uses “cookie” technology. “Cookies” are encrypted strings of text that a website stores on a user’s computer. Our website requires the use of a cookie throughout the online reservation process. Without cookies we will not be able to keep information you enter on multiple pages together. For example, unless silvercloud.com can remember the dates you used in your hotel search we will not be able to check room availability. Cookies also enable us to customize our website and offerings to your needs and provide you with a better online experience on silvercloud.com. In addition, cookies are used to: allow registered users to sign in without typing their sign in name each time; measure usage of various pages on our website to help us make our information more pertinent to your needs and easy for you to access; and provide functionality such as online reservations, Silver Rewards transactions and other functionality that we believe would be of interest and value to you.
You may set your browser to block cookies (consult the instructions for your particular browser on how to do this), although doing so will adversely affect your ability to perform certain transactions, use certain functionality and access certain content on our website.
SCI uses pixel tags (also known as “clear gifs”, “beacon gifs”, etc.). Pixel tags are not visible to the user of the web site and consist of a few lines of computer coding. Pixel tags are not used to collect any personally identifiable information about you apart from what you voluntarily provide us in your dealings with SCI. SCI and our e-mail service provider use pixel tags to: track responses to SCI advertisements and site content; determine your ability to receive HTML-based e-mail messages. Our e-mail service provider includes a pixel tag, which they refer to as a “coded sensor”, in all of the HTML-based messages sent on our behalf. The sensor activates when the e-mail message is opened and flags the e-mail address of the user as one that is capable of receiving HTML-based email messages. This capability helps our service provider to send the e-mail in a format you can read. The sensor does not collect or use any other information. If you cannot receive HTML, you will not receive a functioning sensor.
know how many users open an e-mail and allow our service provider to compile aggregated statistics about an e-mail campaign for us; and allow us to better target interactive advertising, enhance customer support and site usability, and provide offers and promotions that we believe would be of interest to you.
E-Mails about Special Offers and Promotions and Opt-Out
It is our intention to only send you e-mail communications that will be useful to you and that you want to receive. When you join Silver Rewards, or make a reservation and provide your e-mail address, we will periodically contact you via e-mail and provide information about special offers and promotions that may be of interest to you. These communications will relate to SCI offers that we believe would be of interest to you. We use a third party e-mail service provider to send e-mails. This service provider is prohibited from using your e-mail address for any purpose other than to send SCI related e-mail. If you do not wish to receive e-mails with updates and information please contact us at info [at] silvercloud [dot] com.
Events and Meetings
If you would like to submit a request for proposal online you will be required to provide certain personally identifiable information. All personally identifiable information you provide such as name, mailing address, e-mail address and telephone number will be transmitted to SCI as an e-mail via the Internet and is not encrypted. Personally identifiable information you provide to us will be treated as confidential information and is subject to our company’s security procedures and corporate policies regarding protection and use of confidential information. SCI will not use this information for any other purposes.
This is a United States website and is subject to United States law. SCI will disclose personally identifiable information without your permission when required by law, or in good faith belief that such action is necessary to investigate or protect against harmful activities to SCI guests, visitors, associates, or property (including this site), or to others. As mentioned above, laws related to personal identifiable information vary by country.
Other SCI Sites within Silvercloud.com
Within silvercloud.com are numerous other SCI websites that are accessible from links within silvercloud.com or via separate URLs. Namely, these websites are: scinns.com, silverrewards.com, redmond.silvercloud.com, bellevue.silvercloud.com, portland.silvercloud.com, university.silvercloud.com, lakeunion.silvercloud.com, mukilteo.silvercloud.com, tacoma.silvercloud.com, broadway.silvercloud.com, eastgate.silvercloud.com, stadium.silvercloud.com, cayennebarandgrill.com, jimmysonfirst.com.
SilverCloud.com Internet Privacy Statement Changes
In the future, we may need to change this Statement. All changes will be made here so that you will always know what information we gather, how we might use that information and whether we will disclose it to anyone.